The third phase is also known as the start-up or foundation phase. This phase is about setting up the organization and sales. Specifically, the choice of legal form is made, the business is registered, the company is registered with the tax office and entered in the company register. Plans are made for the production of products and the provision of services. Liquidity planning and control is also important, as it is the liquid funds that make the company's actions possible in the first place.